McLeroy to serve on National Youth Tobacco Prevention Panel

August 6, 2013
Kenneth McLeroy, Ph.D.

Kenneth McLeroy, Ph.D.

Regents and Distinguished Professor Kenneth McLeroy, Ph.D., of the Texas A&M Health Science Center School of Rural Public Health was recently invited to serve on a panel to examine a new campaign for Legacy’s truth® youth tobacco prevention program.

Legacy’s truth® is a national youth tobacco prevention program that targets youth from early teens to mid-twenties and provides them with facts and information about the consequences of tobacco use. This campaign uses social media and one-on-one interaction as well as traditional media to present their public health message to the youth of today.

Dr. McLeroy has been asked to join a multidisciplinary panel that will examine the most productive methods for this campaign as well as the potential impact it may have. The panel will consist of participants across various fields, including marketing, communications, social sciences and data evaluations.

The first meeting of the panel will be October 1st, 2013 in Washington, DC, followed by a series of meetings and/or webinars over the course of the next year. The campaign is expected to launch mid-summer 2014 and continue through late 2016.

— Rae Lynn Mitchell

You may also like
Deer Park
Understanding the implications of Deer Park
Research on new “treatment-before-deposit” policy in China
When is the best time to get a flu shot?
As patients turn to online reviews to share their experiences with physicians, the School of Public Health researches patient online reviews in medical decision making and the opportunities they present for patient-provider communication.
What do patients say about doctors online?