Kenneth McLeroy, Ph.D.

Kenneth McLeroy, Ph.D.

Regents and Distinguished Professor Kenneth McLeroy, Ph.D., of the Texas A&M Health Science Center School of Rural Public Health was recently invited to serve on a panel to examine a new campaign for Legacy’s truth® youth tobacco prevention program.

Legacy’s truth® is a national youth tobacco prevention program that targets youth from early teens to mid-twenties and provides them with facts and information about the consequences of tobacco use. This campaign uses social media and one-on-one interaction as well as traditional media to present their public health message to the youth of today.

Dr. McLeroy has been asked to join a multidisciplinary panel that will examine the most productive methods for this campaign as well as the potential impact it may have. The panel will consist of participants across various fields, including marketing, communications, social sciences and data evaluations.

The first meeting of the panel will be October 1st, 2013 in Washington, DC, followed by a series of meetings and/or webinars over the course of the next year. The campaign is expected to launch mid-summer 2014 and continue through late 2016.

— Rae Lynn Mitchell

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